Operations
Everything in one hosted platform
Manage enquiries, socials, WhatsApp, email, reviews, content and internal tasks from a single dashboard instead of five separate tools.
The all in one sales and marketing platform for hospitality
Run venue sales, marketing and guest communication from one organised platform. Connect socials, email, WhatsApp, CRM, pipelines, staff training and reporting so your team can work from one place on the go.
Restaurants
Bars and pubs
Hotels and aparthotels
Nightlife and events
Multi venue groups
CRM
Nova Sales CRM
Build profiles for regulars, corporate bookers, promoters and partners. Track history, spend, visit frequency and notes so you can grow the right relationships.
Marketing
Always on marketing engine
Plan social posts, send email and SMS campaigns and launch offers from one place. Ad Manager is included on every plan so you can link ads to real enquiries.
Sales
Pipelines built for venue revenue
Use Nova Sales CRM pipelines to track private hire, group bookings, packages and B2B deals so every opportunity has a status and an owner.
Reputation
Reviews and reputation in one view
Pull reviews into one place, reply quickly and automate review requests after visits so your scores and rankings keep improving over time.
Training
Staff training and playbooks
Use the Membership Area to host internal courses for sales, marketing, upselling and onboarding so every new starter learns your way of working.
One inbox for every channel
Social DMs, WhatsApp messages, email enquiries and web chats all sit in a shared inbox so your team can respond faster and keep conversations joined up.
- Instagram, Facebook, WhatsApp and email in one view
- Assign conversations to managers or sales staff
- Saved replies for menus, events and common questions
- Auto tagging so hot leads drop straight into Nova Sales CRM
- Conversation history linked to each guest profile
Live messaging hub
Nova Sales CRM pipeline
Sales pipelines for events and group bookings
Track high value enquiries from first contact through to confirmed booking. See projected revenue, follow up tasks and who owns each opportunity.
- Custom pipelines for events, private hire and corporate bookings
- Drag and drop deals between stages
- Tasks and reminders so follow ups never slip
- Expected revenue per stage and per pipeline
- Reporting that links back to campaigns and channels
Email, SMS and WhatsApp campaigns in one place
Build and send branded campaigns without exporting lists or logging into multiple tools. Segment by visit history, tags or spend to send more relevant offers.
- Drag and drop email builder for offers and newsletters
- Broadcast SMS and WhatsApp campaigns for last minute pushes
- Pre built templates for event launches and menu changes
- Simple list segments for locals, regulars and corporates
- Open, click and reply tracking per campaign
Campaign planner
Reputation dashboard
Reputation management and live scores
Keep on top of reviews across key platforms from a single screen. Request more reviews automatically, reply quickly and spot issues before they grow.
- Pull reviews into one simple dashboard
- Reply to guests from inside the platform
- Automated review requests after visits or events
- Track average scores and trends over time
- See which campaigns drive better feedback
Add ons that lift visibility and enquiry handling
Layer in channels that fit the way your guests actually book. Whether that is WhatsApp, map listings or AI employees that help answer questions, you can start light and build up as you grow.
Every plan includes Ad Manager for paid campaigns. Starter supports up to 5 users, Premium up to 10 users and Enterprise unlimited users. Enterprise also includes 2 AI employees and 3 Listings add ons as standard.
Local visibility
Listings and directory sync
Keep your venue details consistent across key map and directory listings from one place. Update once and push out so guests find you with accurate opening times, menus and booking links.
- Push updates to multiple listings from one dashboard
- Improve discovery across local maps and hospitality directories
- One source of truth for brand, hours, menus and socials
- Enterprise includes three Listings add ons as standard
Real time messaging
WhatsApp marketing and guest comms
Turn WhatsApp into a practical marketing and service channel. Build lists from enquiries and bookings, then send timely updates that match how guests already talk to you.
- Send offers, menus and event reminders to WhatsApp lists
- Trigger automated follow ups after enquiries
- Replies feed directly into the Nova shared inbox
- Track replies and clicks alongside all campaigns
24/7 coverage
AI employees for web and phone
Add AI employees that feel like part of your team. They answer menu questions, deal with simple booking queries and route hot leads into Nova Sales CRM while you focus on guests in front of you.
- AI webchat for instant responses on your site
- AI call receptionist for peak service hours
- Structured handover into pipelines and inbox
- Enterprise includes two AI employees
Prospecting
Prospecting and lead finder
Find decision makers faster and manage outreach from one workflow. Perfect for venues who want to grow B2B revenue across private hire, corporate events, partnerships or group bookings.
- Discover local businesses, event planners and corporate contacts
- Add leads straight into Nova Sales CRM with one click
- Trigger nurture sequences for cold or warm prospects
- Track outreach, opens, replies and conversions
What venues use Nova for
From single site restaurants to multi venue groups, Nova is used to bring enquiries, marketing and sales conversations into one place that teams actually use day to day.
Restaurant and bar
We used to juggle bookings between socials, email and a paper diary. Nova gives us one view of everything. The team can see who is dealing with what and our response times have improved hugely.
General Manager
Neighbourhood restaurant and cocktail bar
Events and private hire
The sales pipeline has changed how we treat group bookings. Every enquiry is tracked, we can forecast realistically and management finally has a clear view of what is coming in ahead of time.
Head of Sales
City centre bar and events space
Hotel and multi venue
Being able to run campaigns, track replies and send leads into one CRM means less time copying and pasting and more time converting the right guests. Nova has become part of our weekly rhythm.
Group Marketing Manager
Hotel and venue group
Urban food chain
Our biggest issue was missed enquiries across multiple sites. Nova pulled everything into one view and our speed of response has doubled. For a growing food brand it feels like an extra member of the team.
Operations Director
Regional casual dining group
Frequently asked questions
A few of the common questions venues ask before they move their sales and marketing into Nova. If you need a more detailed walk through you can request a demo and see your own use case mapped out.
- How Nova works alongside existing booking systems
- What you need in place before you start
- How AI is trained on your brand and menus
Does Nova replace my booking system?
No, Nova is not a reservation system. It sits alongside tools such as DesignMyNight, OpenTable or SevenRooms and focuses on the sales and marketing stack around them. Enquiries, campaigns, AI employees and Nova Sales CRM all work together to drive more of the right bookings into the systems you already use.
Can I start with one site and add more later?
Yes. Many groups start with one flagship site, refine their pipelines, automations and templates, then roll Nova out across the rest of the estate. The user limits and built in Listings and AI add ons on the Enterprise plan are designed with multi venue groups in mind.
How are AI employees trained on my brand?
AI employees are trained using your menus, event packs, brand guidelines and house rules. They are set strict guardrails so that they answer within your comfort zone and hand over to humans for anything complex. You decide what they can answer, what they cannot, and when to route to the team inbox or Nova Sales CRM.
What is included in onboarding?
Onboarding usually includes mapping your pipelines, setting up basic automations, connecting channels such as email and socials and configuring the core reports you want to see every week. If you add AI employees we also include a structured discovery to agree scripts, guardrails and test calls before you go live.
Can AI employees take deposits and payments?
Yes. Nova can connect to Stripe so AI employees generate secure payment links, take deposits and then trigger confirmation emails and texts once payment is received. Your team see the payment and booking details inside Nova and your existing booking system.
Do we still need separate tools for email and CRM?
Nova is designed so that most venues can retire separate email marketing and basic CRM tools. Campaigns, pipelines, automations, inbox and reporting all sit in one place so you spend less time jumping between systems and more time actually driving revenue.